by Cricket Desmarais
*I just may be hunt down & shot for this next post. Or I might eat my hat later. Or both. I’m willing to to suck wool & bleed. For now, anyway.
BEEEEEEEEEEEEEEEEEEEEP. This is the emergency broadcast system. We interrupt these posts to inform you that the hoopla about social media & building your marketing platforms can & will digress you from your most important focus: your creativity & craft of that.
I know, I know. Just a couple of weeks ago I had the big epiphany that marketing wasn’t the bad guy. I still believe that’s true. We must definitely tap into the platforms most suitable to our businesses & share the stories of who we are, what we do & why we do it. The online realm isn’t going to go “poof” in the night, even if they still do distribute telephone books on your front steps every year.
What’s been climbing up my heiny these last several weeks, however, is the sense that the greater whole of it just doesn’t make sense. (ANYONE- PLEASE FEEL FREE TO ENLIGHTEN ME). For a moment there, I thought I had my finger on the pulse of it all, even said I had a handle on “online literacy” (remind me to strike that from my bio).
I’m prepared to accept that it really just could be ME being “too sensitive” & the fact that I need to develop better “filters,” but it really feels like it is a virtual clusterfuck competing for our attention.
So much so that it all starts to meld together in one huge headache.
Perhaps because it is so abstract. (They don’t call it the virtual world for nothing, right?)
How can you really put your finger on something that isn’t really there in there in the first place?
Or maybe it’s because I simply don’t understand the network of it all. Which isn’t like me to question the connectedness of things. But, unlike the Buddhist in me that embraces the union of energy among you & me & that tree down the street, there is something about so much of the virtual business world that I just don’t trust.
It feels phony, formulaic, & , if I may say, flat out fucked up. (There, I said it).
If I read one more post on how to write killer content I think I’m going to vomit. REALLY?
Yes, I know, I know, there IS the part of the equation that needs to be addressed about giving your audience what THEY want. But when you’re an artist, you also need to tend to what’s real & true, too. & that part comes from within. ALWAYS.
Ask yourself: Where’s the joy? Where’s the juice? Where’s the flow mojo?
If you’re not feeling them, they may very well have left the party, folks, deciding that they’re not up for all those party platforms. Not all on one night, anyway.
Hootsuite or not, like too much booze, it gets to be a hot mess that makes your vision blur.
So what’s next?
How about getting down to REAL business? How about just getting back to basics & doing the work that you love?
MAKE YOUR ART, IN WHATEVER FORM IT TAKES. It really is that simple.
Don’t get me wrong. I still believe you need a presence out there in the online world. But only you can decide how far you want to go with it. At the very least, a simple website with a tidbit of info about who you are, what you do & where you can be reached gives those potentially interested in you a way to find you. A business card a la web, if you will.
& because I’m a writer, having a blog is a no-brainer. It keeps my mind nimble, my fingers agile & a place to put my voice about the musings that matter to me & just might to you, too.
In fact, blogging is a fantastic tool that can be both authentic to your process no matter what your craft & to the benefit of your business. (BUT THAT’S ANOTHER POST FOR ANOTHER DAY….)
As for me, these are the things I’ve tried to sink my teeth into… some more successfully than others:
Facebook. I’ll continue to both love & hate it, enjoying the pull to the pictures & quotes & the people I miss, grumbling about time not well spent when I fall down that rabbit hole too far. I’m hoping that with the new Flow Mojo page, there will be more momentum behind the idea of community mojo & people will have a ready-made place to share their brilliance. That feels more in line with the way I like to market: to help shine the light on others while I go about my business.
Twitter. You’re not really supposed to tweet about yourself, so, how you actually use it to market, I still really don’t know. Though I do appreciate the suggestions they send, & follow them when they look interesting. It feels a bit like collecting business cards, only it takes up less room.
Google +. Cool concept, but….Still. Don’t. Get. It. Even if I do like the idea of circles, which appeal more to my right brained way of being.
LinkedIn. Seems useful. The time spent building a presence there was worth it to me- & not really a place where I visit often. I forget to check messages.
Pinterest? EYE CANDY. Love it. It’s a creative respite when I need to debrief from thinking. Photographic deliciousness & drool-worthy design. So much of it really does make me swoon. Though, yes, I can see how it could be a decent marketing platform for visual artists, designers & foodies.
Maybe it’s all calling to you differently. If it is, I’d really love to hear about it. Hop on over to the FLOW MOJO FACEBOOK PAGE & tell us all about it.
DON’t YOU JUST LOVE THE IRONY!!! I’m kerplunking social media on the head & then asking you to go on over to my social media page to give feedback. Shoot me now, why don’t you? At any rate, I’m sure the community there would certainly appreciate your insights!